Question Authority
Fairing’s monthly newsletter on mastering zero-party data.
This month’s shoutout: PrettyBoy
New Integrations: Segment & Wonderment

The integrations keep coming! This month we want to highlight Segment for enriching your customer profiles (learn more here), and Wonderment for building custom order tracking pages (get early access here).

How Part + Sum Uses Fairing To Reveal Wholesale's Effect On Ecomm Sales

Our agency partner Part + Sum lays out a thorough case study in zero party data: using Fairing to recognize the total ecommerce sales impact driven by channel expansion to brick & mortar. Give it a read here.

A Testimonial On Fairing's ROI

Dr Brandt™ Skincare has a perspective on Fairing's ROI: namely, that its impact on marketing initiatives is so large, it's hard to know where to start measuring it. We love to hear it, though we're actually cooking up an ROI calculator to help with that problem. Want to see it? Stay tuned.

Question Of The Day
CRO: Have You Used ChatGPT To Shop For New Products?

 

Our latest Question Of The Day may have you skeptically wondering, how many people are actually using ChatGPT and other AI tools for… shopping? Well friends, that is precisely why you ask your customers rather than assume the answer is zero. Because the answer is most definitely not zero.

Fairing tells your marketing stack what it needs to hear: zero-party data, at speed & scale.
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